Tony Pryce Retail Limited Privacy Policy

This is the privacy policy for tonyprycepsorts.co.uk (“Privacy Policy”). It explains who we are, how we obtain and use personal data about you, why we are allowed to do so by law, who has access to your personal data and what your rights are. Please review it carefully.

Please select from the different sections of this Privacy Policy to find out:

1.     About us

2.     What personal data we collect and how

3.     Why we use your personal data

4.     Legal grounds for using your personal data

5.     Who we share your personal data with and where it is stored

6.     How long we keep your personal data for

7.     Your rights

8.     How you can contact us

9.     Children’s personal data

10.  Changes to this Privacy Policy

You have the right to object to us processing your personal data for our legitimate business purposes. For more information about your right to object and how you can exercise it, please see the section Your rights.

1.    About us

We are Tony Pryce Retail Limited, a private limited company incorporated in (and subject to the laws of) England and Wales with registration number 04856462 (referred to in this Privacy Policy as "we", "us" or "our"). Our registered address is at Buckingham House, West Street, Newbury, Berkshire RG14 1BD, UK.

We take your privacy very seriously and comply with applicable data protection law when handling your personal data. We are the “data controller” of the personal data we collect about you, which means that we determine the purposes and the means of use of the personal data we collect about you for the purposes of applicable data protection law. This Privacy Policy contains details of our practices and what your rights are.

2.    What personal data we collect and how

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our website, products and services).

We collect the following personal data from you:

·         Basic contact details: We collect your name, title, postal address, email address and telephone number if you purchase or reserve any products on our website. We may also collect some or all of this information if you:

o    create an account on our website;

o    contact or correspond with us about our website, products or services or for any other reason;

·         Payment details: Our website collects your payment card details, shipping address and billing address if you purchase any products on our website but we do not receive, view or have access to this information which is passed directly to a third party provider.

·         Purchase details: We keep a record of your purchase history (including the date, time and value of each purchase and, if you choose to make a purchase by click-and-collect or reserve-and-collect, the store from which you collect your purchase);

·         Account login details: If you decide to create an account on our website, we keep a record of your account login details (such as your username and password) in case you need reminding of these in the future.

·         Correspondence and feedback: We collect any additional personal data that you may provide to us from time to time if you contact us by email, letter or telephone, through our website or by any other means. We also obtain information about you from other sources:

·         Cookies: When you visit our website we collect information about your browsing activity using cookies. Please see our Cookie Policy to find out more.

3.    Why we use your personal data

We use your personal data for the following purposes:

To process your orders and returns

We need to use your personal data to process any orders and returns you make in accordance with our terms and conditions of sale. This includes processing your payment details where you have purchased products for home delivery.

 To manage your account

If you have created an account with us, we use your personal data to identify you as a new or returning customer and manage your account. This includes keeping a record of your account login details (such as your username and password) in case you need reminding of these in the future.

To communicate with you about your orders and the services we provide to you

We use the contact details you have provided to us so that we can communicate with you about the products you have purchased from us (for example, to confirm that you have successfully placed an order or to let you know when your order has been dispatched) and to notify you of changes to any of our services or to the terms of any contracts between us or to any related information (such as changes to this Privacy Policy).

To provide and improve customer support

We use your personal data to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).

To respond to enquiries, complaints and disputes

We use the personal data we hold about you to help us address any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you. 

To maintain our records and improve data accuracy

Like any business, we process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate.

To comply with our legal obligations and to detect, prevent and investigate other actual or suspected violations of law or misuse of our website

In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights. In addition, we may need to use your personal data to detect, prevent and investigate any other actual or suspected violations of law or misuse of our website.

4.    Legal grounds for using your personal data

Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in data protection law and we rely on a number of different grounds for the processing we carry out. These are as follows:

Necessary for the performance of a contract and to comply with our legal obligations

It is necessary for us to process your[contact details, payment details, purchase details and account login details for the performance of any contracts between us (for example, terms and conditions for the use of our website, for the sale of products on our website or for the operation of any competitions). In particular, we rely on this legal ground to:

·         process your orders and returns;

·         process payments;

·         manage your account;

·         communicate with you about your orders and the services that we provide to you, including to let you know about changes to any of our services or to the terms of any contracts between us or to any related information (such as changes to this Privacy Policy);

·         provide and improve customer support;

In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights.

Necessary for the purposes of our legitimate business interests

It is sometimes necessary to collect and use your personal data for the purposes of our legitimate interests as a business, which are to:

·         develop and improve our website to enhance the customer experience;

·         safeguard the security and effective operation of our website;

·         ensure effective operational management and internal administration of our business, document retention, compliance with regulatory guidance and exercise or defence of legal claims.

Please note that where we wish to rely on this legal ground, we are required by data protection law to consider whether our legitimate interests are overridden by your interests or your fundamental rights and freedoms. We may continue to process your personal data on the basis of our legitimate interests only if we determine that your interests, rights and freedoms are not overridden by our legitimate interests.

We have considered these matters and where we think there is a risk that your interests or fundamental rights and freedoms may be affected we will not process your personal data unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations.

5.    Who we share your personal data with and where it is stored

The personal data we collect about you is stored on servers located within the UK.

Tony Pryce Retail Limited, is the “data controller” of the personal data you provide to us. Consequently, staff of Tony Pryce Retail Limited have access to, and use, your personal data in the manner described in this Privacy Policy.  

We may also provide your personal data to our services providers, suppliers and sub-contractors who perform certain business services for us and act as “data processors” of your personal data on our behalf

In addition, we may disclose your personal data:

·         if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to protect the rights, property or safety of our business, our customers or others. This includes, in specific cases, sharing information with law enforcement or regulatory agencies, or authorised third parties, in response to a verified request relating to a criminal investigation or actual or suspected violation of law or misuse of our website that may expose us and/or any customer or third party to legal risks or liability; and   

·         to successors in title or replacement operators of all or part of our business.

The table below sets out details of the third parties (data processors) to whom we currently disclose your personal data. The table also explains how these recipients use your personal data. This information may be updated from time to time.

6.    How long we keep your personal data for

We retain your personal data for no longer than is necessary for the purpose(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, we take into account factors including:

·         legal obligation(s) under applicable law to retain data for a certain period of time;

·         statute of limitations under applicable law;

·         potential or actual disputes; and

·         guidelines issued by relevant data protection authorities.

Otherwise, we securely erase your personal data from our systems when it is no longer needed.

7.    Your rights

You have the following rights with regard to your personal data: